کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1010043 | 1482512 | 2011 | 11 صفحه PDF | دانلود رایگان |
![عکس صفحه اول مقاله: Are lodging customers ready to go green? An examination of attitudes, demographics, and eco-friendly intentions Are lodging customers ready to go green? An examination of attitudes, demographics, and eco-friendly intentions](/preview/png/1010043.png)
This study attempted to answer the following research questions: (1) Do eco-friendly attitudes affect hotel customers’ environmentally friendly intentions to visit a green hotel, to spread word-of-mouth about a green hotel, and to pay more for a green hotel?; (2) If so, which facet of attitudes has the greatest impact?; (3) How do their expressed intentions differ across gender, age, education, and household income?; (4) How do such expressed intentions differ based on the existence of previous experience staying at a green hotel? A total of 422 cases were used to answer the research questions. Findings indicate that customers’ green attitudes are, in general, significantly associated with their expressed intentions to visit a green hotel, to spread word-of-mouth about a green hotel, and to pay more for it. Gender differences in such intentions were found, and the intentions were affected by their previous experiences with a green hotel. However, the eco-friendly intentions did not significantly differ across age, education, and household income.
Journal: International Journal of Hospitality Management - Volume 30, Issue 2, June 2011, Pages 345–355