Defining an emerging tourism industry sub-sector: Who are the strata titled tourism accommodation stakeholders?

This study represents the first providing a definition of the strata titled tourism accommodation (STTA) sub-sector of the tourism industry. This definition is achieved by identifying the stakeholders that collectively comprise the sub-sector. There is a paucity of prior research concerned with this increasingly significant form of tourism accommodation (Pizam, 2006). This is despite the significance of accommodation to the tourism economy (Cooper et al., 1998) and STTA's rapid growth (Guilding et al., 2005). Stakeholder theory has been drawn upon to explore, identify and classify the key players involved in the Australian STTA sector. The study also provides a commentary on the different STTA roles played by the stakeholders and the nature and extent of their perceived engagement with the tourism industry.