کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1010234 1482515 2010 12 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Fashionable hospitality: A natural symbiosis for Hong Kong's tourism industry?
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
پیش نمایش صفحه اول مقاله
Fashionable hospitality: A natural symbiosis for Hong Kong's tourism industry?
چکیده انگلیسی

Despite the well-accepted synergy between shopping and tourism, co-branding between hotels and retail brands has not been realized by either academia or practitioners. Considering the international recognition of retail brands, hotel and retail co-branding may be a sustainable competitive advantage, especially in shopping destinations such as Hong Kong. Using a one-shot cross-sectional design, this study investigated potential consumer reactions and preferences about likely hotel and retail co-branding in Hong Kong and mainland China. Findings indicated several opportunities as well as threats for hotels and retail brands as well as the need to understand specific markets, especially mainland Chinese before venturing into hotel and retail co-branding. Practical implications and future research suggestions are provided.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Hospitality Management - Volume 29, Issue 3, September 2010, Pages 488–499
نویسندگان
, ,