کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1011039 939010 2015 11 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
SoCoMo marketing for travel and tourism: Empowering co-creation of value
ترجمه فارسی عنوان
بازاریابی SoCoMo برای سفر و گردشگری: توانمندسازی ایجاد مشترک ارزش
کلمات کلیدی
شخصی؛ آگاهی زمینه همراه ؛ بازاریابی از طریق رسانه های اجتماعی؛ فن آوری تلفن همراه؛ ایجاد مشترک
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار، مدیریت و حسابداری (عمومی)
چکیده انگلیسی

Advanced technology enables users to amalgamate information from various sources on their mobile devices, personalise their profile through applications and social networks, as well as interact dynamically with their context. Context-based marketing uses information and communication technologies (ICTs) that recognise the physical environment of their users. Tourism marketers are increasingly becoming aware of those cutting-edge ICTs that provide tools to respond more accurately to the context within and around their users. This paper connects the different concepts of context-based marketing, social media and personalisation, as well as mobile devices. It proposes social context mobile (SoCoMo) marketing as a new framework that enables marketers to increase value for all stakeholders at the destination. Contextual information is increasingly relevant, as big data collected by a wide range of sensors in a smart destination provide real-time information that can influence the tourist experience. SoCoMo marketing introduces a new paradigm for travel and tourism. It enables tourism organisations and destinations to revolutionise their offering and to co-create products and services dynamically with their consumers. The proposed SoCoMo conceptual model explores the emerging opportunities and challenges for all stakeholders.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Destination Marketing & Management - Volume 4, Issue 3, October 2015, Pages 151–161
نویسندگان
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