Host perceptions of backpackers: Examining the influence of intergroup contact

• The study examines the effect of intergroup contact on perception of backpackers.
• Quality of contact yields more effect on intergroup perception.
• Quality of contact affects evaluation of backpacker impact directly and indirectly.

Drawing on Intergroup Contact Theory, this study examines the effect of contact between hosts and backpackers on host perceptions of backpackers. Survey data collected from people employed in the accommodation sector (N = 416) in Lijiang, China found that contact enhances hosts' understanding of backpackers and helps hosts evaluate backpackers' impact in a more positive way. The effect of both quantity and quality of host–backpacker contact was determined and quality was found to be more influential. The study also found that the perceptions of backpackers mediated the effect of the quality of host–backpacker contact on host evaluations of backpacker impacts. The results help explain the findings of previous studies and indicate directions for improving the relationship between hosts and tourists.