The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences

• This study explored destination attributes that facilitate the formation of memorable tourism experiences (MTEs).
• A 10-dimensional construct (i.e., local culture, variety of activities, hospitality, infrastructure, environment management, accessibility, quality of service, physiography, place attachment, and superstructure) found to affect individuals' MTEs.
• A scale instrument to measure each of the determinants of MTEs is developed.

Providing visitors with memorable tourism experiences (MTEs) is important for achieving success in the highly competitive tourism marketplace. To support destination managers, this paper developed a scale instrument that conceptualizes the attributes of destinations associated with MTEs. Following a rigorous scale development procedure, this study identified a 10-dimensional construct that affects MTEs. The data support this dimensional structure of the attributes of destinations affecting MTEs and the internal consistency and the validity (i.e., content, construct, convergent, and discriminant) of the scale. The theoretical and managerial implications of the study's results are discussed.