A structural model of residents’ intention to participate in ecotourism: The case of a wetland community

Ecotourism supports environmental conservation as well as generating economic opportunities. It additionally strongly emphasizes benefits to the local community and suggests that the involvement of the residents is important for the effective management of tourism. Accordingly, this study explores factors contributing to residents’ participation intention in ecotourism management and proposes a structural relationship between their participation intention, environmental knowledge, attitudes towards ecotourism and the appeal of tourist landscapes. Analysis indicates residents’ environmental knowledge positively affects attitudes towards ecotourism, which in turn directly and indirectly determine the intention to participate in ecotourism through their individual landscape affinity. Thus, residents’ involvement in ecotourism may be stimulated through a) appropriate management strategies aimed at increasing their environmental knowledge, b) encouraging positive ecotourism attitudes, and c) environmental planning that promotes residents’ affinity for local attractions.

► Environmental knowledge, through ecotourism attitudes, promotes participation intention.
► Landscape likeability mediates between ecotourism attitudes and participation intention.
► Landscape likeability contributes to local tourism management.
► Programs increasing environmental knowledge and landscape likeability inspire participation.