Perceptions of tourism products

The concept of the tourism product has been rooted in the minds of industry professionals as the industry has rapidly developed. Yet research into the tourism product and its constitution has not been a particular focus. Smith (1994) was one of the first, and remains one of the few, researchers to have decomposed the tourism product into basic elements. His five elements formed a single core and a series of four encapsulating shells. The study reported here first clarified the definition of tourism product and employed Smith's framework to analyze various tourism products in different tourism sectors. A student sample was used in a survey to rate the importance of five elements of tourism products. The results showed that the five elements were prevalent but that they differed in their importance for tourists across a variety of tourism products. Tangible physical plant was considered to be the most important component of nearly all tourism products. Finally, a new model of the tourism product is proposed here, and managerial priorities when creating sustained and satisfying tourist experiences are discussed.