کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1012777 939155 2011 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Image and perceived risk: A study of Uganda and its official tourism website
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
پیش نمایش صفحه اول مقاله
Image and perceived risk: A study of Uganda and its official tourism website
چکیده انگلیسی

Increasingly, perceived risk is part of a destination’s image. This is particularly true for Africa. This study investigated images and risks associated with Uganda and whether exposure to Uganda’s official tourism website could induce image change. A classic two group randomized experimental design was used. Exposure to Uganda’s official tourism website was the intervention. Pre-test images, formed prior to website exposure were negative for both groups, and Uganda was perceived as a risky destination. Post-test images for the experimental group, formed after exposure to the website, were significantly more positive and perceived risk was reduced. Post-test images and perceived risk for the control group remained the same. Five underlying dimensions of perceived risk in Uganda were identified. It appears that by addressing these underlying dimensions, African destinations could use the web to better manage image and perceived risk. More integration between the image and risk literatures is recommended.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Tourism Management - Volume 32, Issue 3, June 2011, Pages 675–684
نویسندگان
, , ,