کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1012800 939157 2010 12 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Government websites for promoting East Asian culinary tourism: A cross-national analysis
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
پیش نمایش صفحه اول مقاله
Government websites for promoting East Asian culinary tourism: A cross-national analysis
چکیده انگلیسی

The content of government tourism websites is very important for promoting a tourist destination's exciting cuisine and food culture. These websites help to shape a country's, region's or locality's culinary-cultural image; they create a virtual experience for culinary tourists. This study explores the contents of the cuisine and gastronomy websites of Hong Kong, Japan, Korea, Singapore, Taiwan and Thailand, analyzing the techniques used to introduce and promote these East Asian tourist destinations' cuisine and food culture. Specifically, the researchers examined the capacity of government websites to introduce and advertise traditional and local foods, restaurants, gastronomic tours, recipes and culinary cultures (including table manners and other dining customs). They also looked more generally at culinary tourism marketing strategies, including the use of restaurant guides and certifications.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Tourism Management - Volume 31, Issue 1, February 2010, Pages 74–85
نویسندگان
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