Destination attachment: Effects on customer satisfaction and cognitive, affective and conative loyalty

Tourists may develop attachment to a destination because of its ability in fulfilling specific goals or activity needs and/or because of its symbolic meaning and thus, attachment could be an important measure of tourist satisfaction and loyalty. Despite its significance, only limited research has been conducted to determine the likely influences of emotional associations or meanings tourists attach to the places they visit on their satisfaction and future behavior. This study therefore explores the role of attachment in predicting satisfactory holiday experiences and destination loyalty. Results of the structural equation modeling show that positive emotional and cognitive bonds with a place could indeed affect an individual's critical assessment of a destination and his/her loyalty to the place. Implications of the study are discussed.