Representations of tourism transport problems in a rural destination

Within the tourism impacts literature, car travel is regularly cited as a main contributor in destination areas. This study questions the nature of the problem by analysing key stakeholders’ representations of the tourism transport problem and tourists’ travel behaviour at a rural tourism destination in the UK. Exploratory research involving in-depth interviews with residents identified a typical emphasis on local travel problems and identified tourist arrivals by car as a major contributor. Data compiled using travel diaries and a survey, however, revealed car-based visitors had fewer concerns. Problems were seen to be minor with little or no need to modify behaviour to cope in any way. Analysis suggests perceptions of problems are to a large extent context contingent and are socially constructed and reproduced with consequent implications for destination management.