Destination and enterprise management for a tourism future

A key element of a successful tourism industry is the ability to recognise and deal with change across a wide range of key factors and the way they interact. Key drivers of global change within the external environment can be classified as Economic, Political, Environmental, Technological, Demographic and Social. Based on a series of workshops comprising a range of Australian tourism stakeholders this paper explores the way in which these key drivers could affect the global tourism industry to the year 2020. An exploration of these trends allows important change agents, on both the supply side and the demand side of tourism, to be highlighted and discussed. In response, innovative strategies can be formulated by destination managers and tourism operators to avoid strategic drift for their organizations and to develop tourism in a sustainable way.