Tourists’ perceptions and their willingness to pay for park fees: A case study of self-drive tourists and clients for mobile tour operators in Moremi Game Reserve, Botswana

Moremi game reserve (MGR) in northern Botswana is one of southern Africa's most popular destination because of its impressive wildlife and wilderness areas. To maintain the wilderness nature of the park and game reserve, the Government has pursued a policy of high cost-low volume which is not necessarily based on demand and supply characteristics of the tourist market. The present study determines the perceptions of self-drive tourists and clients of mobile tour operators on the prevailing park fees in MGR and uses the contingent valuation method to determine their willingness to pay (WTP) for park fees under a management scenario in which the management of the game reserve would be improved by a hypothetical international conservation organization. Data collection involved a self-fill of a questionnaire by these tourists in the game reserve. In the first scenario the mean entrance and camping suggested by non-residents was higher than the prevailing fee. Residents suggested a lower entrance fee. In the hypothetical scenario, the mean maximum WTP for entrance and camping fee for South African and overseas tourists were higher than in the first scenario. There was a significant difference in the WTP for entrance fee between overseas tourists and South African tourists (p<0.05). Overall expenditure was significantly related to the WTP for increased park fees. The paper concludes by suggesting improvement in the MGR's facilities for better satisfaction of tourists.