کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1013347 939178 2007 12 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
A study of the impact of personal innovativeness on online travel shopping behavior—A case study of Korean travelers
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
پیش نمایش صفحه اول مقاله
A study of the impact of personal innovativeness on online travel shopping behavior—A case study of Korean travelers
چکیده انگلیسی

Given online travel shopping is a relatively new concept and innovative behavior, research addressing the effect of traveler's inherent innovative personality on his/her online shopping behavior has relevance. This study examines how online traveler's decision-making paradigm may vary according to the traveler's personal innovativeness level, by utilizing Fishbein and Ajzen's (1975, Belief, attitude, intention and behavior. Reading, MA: Addison-Wesley) reasoned action theory as a theoretical background. The results indicate that highly innovative travelers are mainly influenced by their positive attitudes when they embrace online shopping; while less innovative travelers rely on both attitude and the referral's opinions to reduce uncertainty inherent in online transactions. One special finding was that for highly innovative travelers, the propensity to shop for travel-related products would decrease with increasing the referent's social influence.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Tourism Management - Volume 28, Issue 3, June 2007, Pages 886–897
نویسندگان
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