کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
10134697 1645637 2018 13 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Regional tourism competitiveness using the PROMETHEE approach
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری گردشگری، اوقات فراغت و مدیریت هتلداری
پیش نمایش صفحه اول مقاله
Regional tourism competitiveness using the PROMETHEE approach
چکیده انگلیسی
The competitiveness of tourism destinations is a key issue because it enables destinations to know their position with regard to their competitors. The aim of this paper is threefold: (1) to address the measurement of the competitiveness of tourism destinations at the regional level, (2) to show the suitability of using multi-criteria techniques to measure competitiveness, and (3) to apply the PROMETHEE and GAIA methods within a competitiveness study of eight tourist destinations located in the Northern Region of Portugal. The Metropolitan Area of Porto is the first in the ranking, followed by Cávado and Douro. The results of such an analysis show the comparative strengths and weaknesses of destinations, and allow them to identify their true competitors as well as those other destinations that are most similar to them.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Annals of Tourism Research - Volume 73, November 2018, Pages 1-13
نویسندگان
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