Tourist shopping: The relationships among shopping attributes, shopping value, and behavioral intention

• Tourist shopping is an important contributor of destination revenues.
• Shopping attributes have a varying impact on shopping value, which further affects behavioral intention.
• Hedonic-enjoy and hedonic-escapism are the sub-dimensions of hedonic value.
• Utilitarian value has the greatest impact on tourist behavioral intention.

Tourist shopping is important as a source of revenue at the tourist destination. To maximize that income destinations need to offer high shopping value to the visitors. This paper reports the results of a study using data derived from 643 respondents at Antalya. The determinants of shopping value are found to be tangibles, staff and product, of which staff was the most important, but also the least satisfactory. Additionally shopping value was found to comprise three sub-dimensions: the hedonic-enjoy, hedonic-escapism and utilitarian. Utilitarian value had the highest impact on behavioral intention. The managerial implications of these findings are discussed and recommendations made.