کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1014057 939348 2014 12 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Corporate communication, sustainability, and social media: It's not easy (really) being green
ترجمه فارسی عنوان
ارتباطات سازمانی، پایداری، و رسانه های اجتماعی: این آسان (واقعا) سبز نیست
کلمات کلیدی
پایداری، رسانه های اجتماعی، ارتباطات سازمانی، رتبه بندی سبز، مسئولیت اجتماعی شرکت
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
چکیده انگلیسی

This empirical research explores how 16 global corporations from four different industry sectors—retail, technology equipment, food/beverage/tobacco, and consumer goods—use social media platforms and corporate social responsibility (CSR) reports to communicate about sustainability. Facebook, Twitter, CEO letters from annual reports and CSR/sustainability reports, and other company documentation are examined to compare the content and scope of these firms’ corporate communication. The sample is divided into two subsamples (Green and Not Green firms) using Newsweek's Greenest Company 2012 rankings, and compared for differential use of social media and corporate reports. Results show that communication varies across firm and industry regarding types of sustainability initiatives reported, metrics employed, and communication media utilized, and that Green firms are more active than Not Green firms both in addressing sustainability and in general social media activity. Implications are discussed herein and recommendations are presented for companies seeking to better understand the effective use of social media and sustainability communication.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Business Horizons - Volume 57, Issue 6, November–December 2014, Pages 747–758
نویسندگان
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