Evaluating the media's reporting of public and political responses to human-shark interactions in N.S.W, Australia

During 2015, New South Wales (N.S.W), Australia experienced an unprecedented spike in human-shark interactions. These interactions saw the escalation of public anxieties surrounding water safety and the implementation of the state's $16 m Shark Management Strategy. Of the 14 human-shark interactions that occurred in N.S.W, eight were recorded on the state's North Coast. The interactions ignited considerable public debate, which sought to explain the spike in interactions and how to best manage the risk of human-shark interaction. This controversy was documented by the media. This study takes its lead from McCagh et. al (2015) to examine the media's reporting of public and political response to human-shark interactions in N.S.W. Discourse analysis was used to investigate two newspaper's reportage of human-shark interactions on the North Coast. This paper outlines that the discourse used by the media examined was not fear-laden, sensationalized or emotive, which previous studies have emphasized. It highlights the importance of investigating local media as means of investigating public and political response to environmental issues. The W.A shark cull seems to be a turning point in public and political attitudes towards shark management. The N.S.W government did not offer lethal or seemingly knee-jerk policy, but insisted on the investigation of non-lethal, scientifically and conservationally focused management. The N.S.W government appeared to be successful in consulting the local community and delivering policy that reflects the values and interests of the North Coast public. Our research reflects Neff & Wynter's (2018a) suggestion that the 'save the sharks' movement has indeed arrived.