Feeling boxed in by the big boxes? Tools of the trade for successful customer relationship management

Feeling boxed in by the big boxes? Tools of the trade for successful customer relationship management

Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Business Horizons - Volume 53, Issue 3, May–June 2010, Pages 237-240

Catherine M. Dalton,