Altruism and hedonism: A review and discussion of recent findings in the marketing and consumer behavior literature

Altruism and hedonism: A review and discussion of recent findings in the marketing and consumer behavior literature

Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Business Horizons - Volume 53, Issue 3, May–June 2010, Pages 241-246

Leslie M. Fine,