Appreciating cultural differences in China: An interview with Robert A. Eckert, Chairperson of the Board and CEO of Mattel, Inc.

Appreciating cultural differences in China: An interview with Robert A. Eckert, Chairperson of the Board and CEO of Mattel, Inc.

Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Business Horizons - Volume 51, Issue 6, November–December 2008, Pages 463-468

Marjorie A. Lyles,