کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1014680 939396 2006 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Strategies to prevent economic recessions from causing business failure
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Strategies to prevent economic recessions from causing business failure
چکیده انگلیسی

An average of more than 500,000 businesses failed in the United States during each of the 10 recessions that have occurred since the end of World War II. Yet, scholar and practitioner understanding of how to prepare for and respond to the challenges of an economic downturn remains extremely limited. This article analyzes and synthesizes the information from academic theory and business experience on managing through an economic recession. To assist firms in successfully navigating economic recessions, we suggest a program that involves positioning by investing in multiple markets and geographies, planning by developing a turnaround plan for facing sharply declining sales, promoting by maintaining marketing initiatives, and preparing by acting in anticipation of economic recovery.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Business Horizons - Volume 49, Issue 3, May–June 2006, Pages 201–209
نویسندگان
, ,