کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
10153981 1377721 2018 33 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Narcissistic rhetoric and crowdfunding performance: A social role theory perspective
ترجمه فارسی عنوان
لفاظی های وحشیانه و کارآزمایی بالقوه: دیدگاه نظریۀ نقش اجتماعی
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
چکیده انگلیسی
Drawing from clinical and organizational narcissism research, we develop a novel measure of narcissistic rhetoric, investigating its prevalence in a sample of 1863 crowdfunding campaigns. An experiment using 1800 observations further validates our measure and confirms our hypothesized inverted-U relationship between narcissistic rhetoric and crowdfunding performance. Leveraging social role theory, we explore sex, sexual orientation, and race as potential moderators of this relationship. Moderation tests reveal LGBTQ entrepreneurs generally yield greater performance when using narcissistic rhetoric than heterosexuals while racial minorities underperform Caucasians using narcissistic rhetoric. Our findings suggest successful crowdfunding campaigns must balance narcissistic rhetoric with entrepreneurs' perceived social roles.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Venturing - Volume 33, Issue 6, November 2018, Pages 780-812
نویسندگان
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