Mental health advocacy on Twitter: Positioning in Depression Awareness Week tweets

- The study examines tweets about depression tagged with #WhatYouDontSee.
- Results reveal different uses of metadata and images for interactional positioning.
- Audiences are positioned as jury, confidantes, and fellow sufferers.
- The positions allow users to bear witness, validate experiences, and invite judgement.
- Analysis highlights the interactional function of digital illness narratives.