Inventing a sustainable future: Australia and the challenge of eco-innovation

Australia's possible futures depend on choices that are made now. One key to Australia's directions and success will be its capacity to shape an environment for innovation which meets its broader economic, social and environmental goals. We argue from both past successes and future potentials that opportunities are available for Australians to frame for themselves an economically attractive and globally constructive role by shaping their strategies to facilitate eco-innovation directed towards environmental sustainability.We contrast the role of past innovations in facilitating critical developments in the amelioration of the destruction of stratospheric ozone with current opportunities for Australia to contribute through innovation to resolving the problem of anthropogenic global warming and climate change. In particular, we focus on the powerful potential role of information technology in facilitating technological and social innovation towards sustainability through eco-innovation, and discuss key strategic principles in the context of the potential of technologies already under development. Such technologies offer exciting and important choices for Australians over the next few years.