Corporate dealings with the network economy

Many companies seek increasing returns and survive only by continually restructuring their organizations. Technological developments, changes in consumer behavior and economic drivers accelerate this process. Companies that want to deal with these phenomena, have to take into account the characteristics of the network economy. This article shows how, depending on the type of network, a corporate strategy with regard to research & development activities, production, sales and finance can be built. The conclusion is that the expected continued rise of the network economy will change the corporate landscape dramatically. Customers, searching for self-actualization, will succeed in their endeavor more often, and so will the companies that are most connected with the stakeholders in the networks in question.