کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1019641 | 940677 | 2007 | 12 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Reader beware: Doing business with a store(y) of knowledge
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
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چکیده انگلیسی
This article analyzes “A Toy Stor(e)y” as an implied promise to offer knowledge about entrepreneurship. At face value, and in the narrator's words, the takeaway or moral of the story is, “If you don't know anything, it pays to be absolutely lucky.” As experts of knowledge creation as well as that specific field, entrepreneurship, devoted to the intelligent pursuit of business ideas, we are obliged to take further stock of this store of knowledge. This article draws on traditional methods of narrative analysis to enhance the purchase of practical knowledge in “A Toy Stor(ey)” and in business cases generally.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Venturing - Volume 22, Issue 5, September 2007, Pages 637–648
Journal: Journal of Business Venturing - Volume 22, Issue 5, September 2007, Pages 637–648
نویسندگان
Ellen S. O'Connor,