International business thought: A 50-year footprint

As international business marks 50 years of its establishment as a distinct domain of academic research, discussions on both the major contributions of the field and its future research directions have drawn great interest in the current literature. The arrival at a clear consensus on these issues, however, has been set back by the lack of resolution in the search for a unifying, integrative framework of international business. Drawing on theories of knowledge organisation and on extant reviews of international business research, this paper proposes an emergent international business research framework anchored around four unifying themes expressed as broad international business research questions. A content analysis of 1689 studies in the Journal of International Business Studies (JIBS) from its maiden issue in 1970 to 2008 and studies classified as international business in nature done prior to 1960 confirms the trajectories of international business research along the four themes. It is suggested that these major research themes serve as the main research pillars that define the international business domain, framing research done so far, and driving future research in the field. Areas of research intensity and opportunity are identified along with implications for international business research and theory-building.