ENTRE-U: An entrepreneurial orientation scale for universities

The development of a new scale, ENTRE-U, that measures the entrepreneurial orientation of university departments is described. Governments, industry, and funding organizations challenge universities to become more "entrepreneurial", often in the context of increasing the commercialization outcomes of publicly funded research. The extant literature on corporate entrepreneurial orientation (EO) suggests this orientation is beneficial when organizations face dynamic or hostile environments. However, the EO concept and related empirical research focus on firms in competitive markets. Little is known about the nature of EO in other organizational contexts. ENTRE-U was developed to facilitate empirical research on EO within public universities. Interviews and a follow-up focus group with faculty members from departments in computer science, health science, and engineering at Canadian Universities elicited items for the new scale. A survey of university department heads provided data for statistical development of the scale. ENTRE-U consists of four dimensions – research mobilization, unconventionality, industry collaboration, and perception of university policies – that successfully predict department involvement in commercialization activities. Implications of the findings and opportunities for research using the ENTRE-U scale are discussed.