Analysis of Web 2.0 enabled e-clusters: A case study

This paper analyses the applicability and opportunities that emerging participation-based internet technologies (Web 2.0) afford to digitally clustered companies. In particular, it discusses the operational aspects of digital clustering with a unique focus on e-clustered procurement. It is based on the case study of an e-cluster in the UK food industry. The study indicated that Web 2.0 technologies can facilitate participation and enhance connectivity within in digitally enabled business clusters. It also indicated that significant e-procurement gains can be made by some e-cluster members, although issues relating to critical mass of membership, cultural inhibitors and selection of suitable products and services for e-procurement need to be addressed.