کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1022500 | 941354 | 2006 | 6 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Customer-capturing strategies: The way to replace existing technology characterized by network effects
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
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چکیده انگلیسی
Network effects are the basis of competitive advantage in digital economies. Although some researchers have indicated that technologies characterized by network effects are difficult to replace, real-world situations have not confirmed this argument. Challengers still defeat market leaders in markets with network effects. The analytical results presented here include the following: (1) a proposed new concept, resilience, can describe the resistive strength of a network to challenger customer-capturing strategies, (2) three types of networks can be identified based on their resilience values, and (3) high-resilience networks possessing technology are difficult to replace.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Technovation - Volume 26, Issue 12, December 2006, Pages 1384-1389
Journal: Technovation - Volume 26, Issue 12, December 2006, Pages 1384-1389
نویسندگان
Ching-I Teng, Fan-Chen Tseng, David M. Chiang,