New product performance indicators: Time horizon and importance attributed by managers

New product performance is one of the most relevant areas in academic literature because its description has potential implications in companies’ growth and success. In particular, this paper provides a deeper insight into the time horizon and the importance attributed by managers to each performance indicator at project level. Several analytical models prove that (market-based, customer-based and financial-based) performance dimensions vary, depending on the method of construction (through a mean score of performance indicators or using the importance attributed by managers to the various performance indicators) both in the short term and in the long term. The relevance of these findings is discussed, along with their implications for managers when studying product performance determinants.