کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1022757 | 941384 | 2006 | 9 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Innovative scanning experiences from an idea generation project at Volvo Cars
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
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چکیده انگلیسی
This paper discusses a project at Volvo Cars aimed at idea generation and product expansion proposals. A major concern of many businesses is how to organize and manage early phases of product development—the front end—to ensure innovativeness. Drawing on models for new concept development, environmental scanning may be seen as a tool for executing idea genesis, however, different in its components, as compared to environmental scanning for strategy purposes. The case at Volvo Cars clearly showed the need for focusing on the back-end of the scanning process to balance the need for uncertainty reduction without prematurely closing the scope of innovativeness.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Technovation - Volume 26, Issue 7, July 2006, Pages 775–783
Journal: Technovation - Volume 26, Issue 7, July 2006, Pages 775–783
نویسندگان
Sofia Börjesson, Fredrik Dahlsten, Mats Williander,