'The Rotten Banana' fires back: The story of a Danish discourse of inclusive rurality in the making

► Marginalizing terms like the Rotten Banana signify rural areas in Denmark. ► A neo-liberal logic of equivalence legitimises centralisation of public services. ► Rural dwellers have for the first time since the 1960s fought back. ► Through skilful consumptions rural dwellers have produced a logic of difference. ► Rural protest forced the liberal government to introduce an inclusive rural policy.