کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1025375 941903 2015 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Differentiation strategies and winery financial performance: An empirical investigation
ترجمه فارسی عنوان
استراتژی تمایز و عملکرد مالی کارخانه شراب سازی: بررسی تجربی
کلمات کلیدی
شرکت های کوچک و متوسط (SME)؛ استراتژی رقابتی؛ تفکیک؛ عملکرد مالی؛ صنعت شراب
موضوعات مرتبط
علوم زیستی و بیوفناوری علوم کشاورزی و بیولوژیک دانش تغذیه
چکیده انگلیسی

This investigation into small-to-medium sized wine businesses empirically tests linkages among differentiation strategies and financial performance over time. Using a two-by-two model, we examine the impact of differentiation strategies on profitability and growth. Financial and operational data from a proprietary database of 71 United States wineries, encompassing five continuous years (2006–2010), provide longitudinal robustness. Management decisions regarding resources and capabilities are used to cluster the sample firms into a two-by-two differentiation strategy model. Those wineries sourcing over 50% estate grapes and distributing over 50% direct-to-consumer have higher gross margins compared to other clusters. Direct-to-consumer distribution decisions impact growth. Results of this research indicate that distribution channel choice-direct-to-consumer-positively impacts gross profit margin and winery growth rates. Supply chain choice-sourcing estate grapes also positively impacts gross profit margin. This study uses reported financial data that have not been made available to researchers.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Wine Economics and Policy - Volume 4, Issue 2, December 2015, Pages 88–97
نویسندگان
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