کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1025567 | 1483198 | 2015 | 11 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
F-Commerce platform for apparel online social shopping: Testing a Mowen's 3M model
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
سیستم های اطلاعات مدیریت (MIS)
پیش نمایش صفحه اول مقاله
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چکیده انگلیسی
Applying the Meta-Theoretic Model of Motivation and Personality (3M Model), this research examined (1) whether online social shopping intention in Facebook commerce was affected by users' personality traits, psychographic characteristics, and gratifications and (2) whether tie strength and homophily moderated the links between gratifications and intention. U.S. Facebook users who had online social shopping experience (n = 601) were drawn from a consumer panel. Users who were market mavens and social browsers were likely to use online social shopping for the purpose of socializing and intended to engage in online social shopping. Users who were value conscious and social browsers were likely to use online social shopping for the purpose of information-seeking and intended to engage in online social shopping. Tie strength and homophily moderated the links between gratifications and intention.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Information Management - Volume 35, Issue 6, December 2015, Pages 691-701
Journal: International Journal of Information Management - Volume 35, Issue 6, December 2015, Pages 691-701
نویسندگان
Ju-Young M. Kang, Kim K.P. Johnson,