کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1025733 | 1483203 | 2015 | 12 صفحه PDF | دانلود رایگان |
• A theoretical model integrating the literature of expectation–confirmation model, and online shopping was proposed.
• Increasing trust and satisfaction will facilitate repurchase intention.
• Habit exerts a moderating effect on the determinants of repeat purchase intention.
• Satisfaction has significant influence on trust.
• Perceived value, confirmation, and website quality are the predictors of satisfaction.
The success of online shopping depends on customers’ repeat purchasing. This study proposed a theoretical model by integrating the literature of expectation–confirmation model and online shopping to test the factors affecting repeat purchase intention in online group-buying. Data collected from 246 respondents were used to test the proposed model. The results show that trust and satisfaction are the strong predictors of repeat purchase intention. The results also reveal that satisfaction has significant influence on trust, whereas perceived value, confirmation, and website quality are the significant antecedents of satisfaction. Our results report that website quality has positive influence on perceived value. Finally, perceived value exerts stronger effect on repeat purchase intention for high-habit customers, whereas trust and satisfaction have higher influence on repeat purchase intention for low-habit customers. Implications and limitations are discussed.
Journal: International Journal of Information Management - Volume 35, Issue 1, February 2015, Pages 45–56