کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1026126 1483232 2010 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Mobile marketing research: The-state-of-the-art
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری سیستم های اطلاعات مدیریت (MIS)
پیش نمایش صفحه اول مقاله
Mobile marketing research: The-state-of-the-art
چکیده انگلیسی

Rapid proliferation in the business potential of mobile marketing attracts researchers from various fields to contribute to the growing body of knowledge on the phenomena. Although the literature on mobile marketing is accumulating, the stream of research is still in the development stage, hence is highly inconsistent and fragmented. This paper aims to organize and classify the literature on mobile marketing and assess the-state-of-the-art in order to facilitate future research. The review covers 255 peer-reviewed journal articles from 82 journals published between 2000 and 2008. The resulting framework summarizes the progress in mobile marketing research and provides future research directions.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Information Management - Volume 30, Issue 2, April 2010, Pages 144–151
نویسندگان
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