Domain names management and legal protection

In the new information technology era, companies widely use the Internet to develop their preserve in the global marketplace and to build up their business images. Registering a domain name is a necessary step in an ever-changing information-driven society. Domain names relate to trademarks for the products or services, as well as a way of setting up companies’ goodwill or reputation. This article, through three case studies, examines the registration, usage and protection of domain names in the UK, US and China.