The evolution of trust in information technology alliances

As strategic alliances become an increasingly important weapon for companies in achieving a competitive advantage, an important subject of investigation has become those factors that contribute to the success of the alliance. Trust between the alliance partners has been proposed to be one of those critical success factors. The high levels of uncertainty and interdependence that characterizes high technology alliances make trust particularly important in these contexts. Very little is known, however, about the process of trust creation or erosion in strategic alliances. This study addresses this shortcoming in cross-sectional trust research by utilizing a longitudinal survey design to examine the antecedents and outcomes of trust formation between strategic alliance partners. We contrast a transaction cost economics view of trust with a social exchange perspective to more fully explore what may influence changes in the level of trust between partners. Results suggest that the development of trust was not a function of the formal incentive systems that transaction cost economists deem necessary to prevent opportunistic behavior. Conversely, factors from social exchange theory – communication, shared values, and relationship equity – provide a more thorough explanation of what contributes to the development of higher levels of organizational trust. Finally, this study provides evidence that as trust increases between partners, the alliance benefits by displaying higher levels of dependence, higher levels of partner learning, and higher levels of performance.