Technological innovations in the m-commerce industry: A conceptual model of WAP banking intentions

The mobile commerce (m-commerce) industry is expected to gain ascendancy as new technological innovations change the competitive dynamics of the global business environment. Wireless Application Protocol (WAP) banking is a technological innovation that will change the way consumers and business interact. This paper proposes a conceptual model that helps to explain both the external and internal environmental influences that an individual is influenced by intending to adopt WAP banking. Implications both for business and existing research are espoused and suggestions for further research are stated.