Strategic and tactical alliances: Do environmental non-profits manage them differently?

The effectiveness of an alliance may be influenced by a number of factors including managerial and power imbalances, conflict, organisational compatibility, prior history and the length of the relationship. While the relationships between these variables have been examined in the literature, no study to date has examined whether the perceived effectiveness of the alliance differs depending on whether the collaboration has a strategic or tactical emphasis. This study examines relationships in the context of alliances from environmental non-profit organisations’ perspectives. The findings indicate that there are differences in the factors influencing perceived alliance effectiveness and governance for tactical and strategic alliances. The implications of the findings are discussed and future research directions are identified.

Research highlights
► Non-profits need to manage strategic and tactical alliances differently.
► Organisational compatibility improves perceived strategic alliance effectiveness.
► Perceived performance of strategic alliances is improved by lower levels of power imbalance.
► Higher levels of managerial imbalance improve perceived performance of strategic alliances.
► Strategic alliances also frequently used exit barriers and exclusivity within agreements.