کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1027177 942195 2009 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Does one size fit all? The suitability of answer formats for different constructs measured
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Does one size fit all? The suitability of answer formats for different constructs measured
چکیده انگلیسی
We conduct a repeat measurement study using binary, ordinal and metric answer formats measuring two different constructs: beliefs and behavioural intentions. A clear interaction effect between answer formats and constructs is revealed. This supports the notion that no single answer format is optimal for all research problems, but that some constructs are naturally more suitable for certain answer formats than others. These findings call for increased use of pre-studies to determine the optimal answer format before fieldwork is conducted rather than relying on standard answer formats.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Australasian Marketing Journal (AMJ) - Volume 17, Issue 1, May 2009, Pages 58-64
نویسندگان
, ,