Marketing education in Australia before 1965

Marketing is taught at many private colleges, technical colleges and at universities across Australia. While marketing as an academic discipline is well developed, little is known of the early days and development of marketing education. This paper will observe marketing-related subjects at correspondence schools, the first “Marketing” subject that was taught at the University of Melbourne, early attempts of marketing education by industry associations, technical colleges, and universities until 1965 when the first Chair in Marketing was established. Studying the development of marketing education over the years can provide a greater insight into the current status of marketing education.

► We observe development of marketing-related subjects taught in Australia before 1965.
► Includes industry associations, technical colleges, and universities.
► There was limited activity in marketing education at the tertiary level.
► Taught with advertising and sales background, economics context and US influence.