کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1027281 942205 2007 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Consumers and Corporate Social Responsibility: Matching the Unmatchable?
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Consumers and Corporate Social Responsibility: Matching the Unmatchable?
چکیده انگلیسی

Research addressing the relationships between corporate social responsibility (CSR) activities and consumers-asstakeholders’ perceptions, attitudes and behaviours is dispersed over a range of topics, subsumed under different marketing concepts, and in general surprisingly under-researched given the centrality of CSR in both the normative management literature and public discourse. This paper gives an overview of the past two decades of research on consumers, marketing and CSR, taking the classical consumer decision-making model as frame of classification. The analysis reveals a significant methodology factor and a serious lack of knowledge concerning the consequences of strategic CSR activities.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Australasian Marketing Journal (AMJ) - Volume 15, Issue 1, 2007, Pages 27-36