کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1027284 942205 2007 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
On A Theory of Markets and Marketing: From Positively Normative to Normatively Positive
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
On A Theory of Markets and Marketing: From Positively Normative to Normatively Positive
چکیده انگلیسی

Marketing science is built on a foundation of economic science, which in turn is founded on Adam Smith's normative notions of how to create national wealth in the context of industrialization, rather than on a positive theory of economic exchange. This paper explores the formation of economic theory, discuss its role as a foundation for marketing theory, suggest the need for a positive theory of the market that is relatively independent of economic theory, and point towards a possible path for its development.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Australasian Marketing Journal (AMJ) - Volume 15, Issue 1, 2007, Pages 53-60