کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1027292 942205 2007 4 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Paradigms, Pluralisms, and Peripheries: On the Assessment of the S-D Logic
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Paradigms, Pluralisms, and Peripheries: On the Assessment of the S-D Logic
چکیده انگلیسی

This commentary addresses some common themes of the papers from the 3rd EMAC/ANZMAC Research Symposium track on service-dominant (S-D) logic: (1) issues and approaches to measurement, (2) the need for plural versus singular paradigms, and (3) questions concerning the boundary conditions of S-D logic. It suggests that since S-D logic is not a normative theory and is an alternative to the current (goods-) dominant logic, caution must be exercised in designing empirical tests. It also suggests that since S-D logic transcends the goods vs. services logics, it obviates the need for pluralism and is capable of spanning boundaries created by goods-dominant-logic…possible path for its development.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Australasian Marketing Journal (AMJ) - Volume 15, Issue 1, 2007, Pages 105-108