Publishing in Marketing Journals by Australia and New Zealand Academics 1999-2003: An Examination of Institutional Performance

This paper examines publishing performance by academics in Australian and New Zealand universities between 1999 and 2003. Two sets of journals are examined, the leading 30 marketing journals as defined by senior Australian and New Zealand academics (Mort et al. 2004) and the leading 20 marketing journals as identified by a cross-section of American academics (Polonsky and Whitelaw 2006). Comparisons in publication performance are made between seven institutional groupings, Group of 8, New Zealand Universities, Technology Network Universities, Regional Universities, Innovation Universities, New Generation Universities and Private Universities, using these two sets of journals. The comparisons identify that the Australian G8 institutions outperform other groupings. However, there are many similarities in performance between other groupings, especially when sub-sets of journals were examined. Thus, research performance within marketing may be more similar than is generally purported in the popular press.