کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1027561 942245 2014 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Traveling into unexplored territory: Radical innovativeness and the role of networking, customers, and technologically turbulent environments
ترجمه فارسی عنوان
سفر به قلمرو ناشناخته: نوآوری رادیکالی و نقش شبکه، مشتریان و محیطهای آشفته تکنولوژیکی
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
چکیده انگلیسی


• This paper investigates the effect of networking on radical innovativeness.
• The focus is on manufacturing SMEs.
• Results show that networking has a positive effect on radical innovativeness.
• Networking, customer responsiveness, and tech turbulence have a positive, three-way interactive effect on innovativeness.
• Radical innovativeness is highest when networking, customer responsiveness, and tech turbulence are concurrently high.

Networking can be a useful tool for facilitating information exchange. In this paper we argue that networking increases a firm's radical innovativeness, and that this link is moderated by technological turbulence and a firm's responsiveness towards customer needs. A sample of 283 manufacturing SMEs reveals that (1) networking has a positive effect on radical innovativeness and (2) networking, customer responsiveness, and technological turbulence have a positive, three-way interactive effect on radical innovativeness. Specifically, radical innovativeness is highest when networking, customer responsiveness, and technological turbulence are concurrently high.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Industrial Marketing Management - Volume 43, Issue 8, November 2014, Pages 1385–1393
نویسندگان
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